Your Next Trading Platform Should Help You Sell More Accounts
Why Tickblaze belongs in the growth strategy of a prop firm
By Sean Kozak, CEO of Tickblaze
A prop firm owner has a straightforward reason to add another trading platform: it needs to make the business more competitive.
That could mean reaching traders you are missing today. Giving existing customers another reason to purchase an account. Expanding into another market. Or improving the economics of an offering that is becoming expensive to operate.
Another platform logo on your website does very little by itself.
The commercial opportunity comes from what that platform lets you sell, whom it helps you reach and how effectively you can support the business as it grows.
That is the case for Tickblaze.
We bring together trading platforms, order-management infrastructure, market data, CRM capabilities and partner marketing support. An established firm can introduce the components that strengthen its current offering. A new firm can plan the broader stack together.
The starting point is the same: what does your business need to win its next customer and serve the next stage of growth?
Give traders a reason to buy from your firm
When firms offer similar accounts on familiar platforms, the platform itself contributes little to the distinction between them. More of the sales burden falls on the offer, the promotion and the price.
Adding Tickblaze gives your firm another product story to tell.
You can speak to discretionary traders who want configurable desktop workspaces, advanced charting, order-flow analysis and practical execution tools.
You can reach strategy developers interested in C# and Python, historical testing, optimisation and portfolio research.
You can offer web and mobile access alongside the desktop experience, with the capabilities supported by your deployment.
Those are different reasons for a trader to explore your firm. They also give your marketing team something more substantial to demonstrate than another discount.
For an existing customer, a Tickblaze account can represent a new workflow to try. For someone who already uses Tickblaze in retail, your firm becomes a place where they can continue using a familiar environment.
The platform becomes part of the reason to purchase the account.
Compare the business opportunity behind the platform
NinjaTrader, Tradovate, cTrader, MetaTrader and other established products deserve consideration. Familiarity, existing tools and trader preferences have commercial value.
But familiarity should be the beginning of the evaluation.
What additional audience can the proposed offering serve? Which workflows can you promote? What infrastructure comes with it? What will require another provider? What does the complete configuration cost as your user and account numbers grow?
Tickblaze’s proposition is the breadth of the relationship.
The conversation can include the trader’s platform, the infrastructure behind the account, the data feeding it, the operational tools used by your team and the campaign that introduces the offering to customers.
That gives a firm more ways to build around the technology than a frontend licence alone.
Serve discretionary and systematic traders in the same ecosystem
Tickblaze brings discretionary and strategy desktop environments together with web and mobile access.
That matters commercially because a trading audience contains different types of buyers.
A discretionary trader may care most about charting, workspaces, order entry and the ability to analyse market activity. A systematic trader may evaluate development languages, testing tools and research workflows before considering an account.
Tickblaze gives your firm a way to build campaigns around both.
C# and Python development, custom indicators, backtesting, optimisation and portfolio research create a substantial proposition for technically demanding users. Desktop trading tools give your team practical workflows to demonstrate to active discretionary traders.
Other platforms also support automation, development and testing. cTrader, for example, supports C# and Python, while MetaTrader and NinjaTrader have established development ecosystems.
Tickblaze’s case is how its capabilities fit into the broader offering your firm can deploy and promote. The value needs to be demonstrated in the workflow, rather than asserted through a checklist.
Account copying deserves a place in the sales conversation
For customers trading multiple eligible accounts, copying can be a meaningful part of the purchase decision.
Tickblaze provides account-copying tools and allocation controls within supported environments. That gives firms another workflow to demonstrate to traders who want to manage more than one account.
The demonstration should be specific: supported connections, sizing, order changes and account permissions.
A copying feature becomes commercially useful when the customer understands how it works for the accounts your firm sells. Clear expectations also help your support team after the purchase.
Build better economics into the offering
More account sales should strengthen the business. The technology model needs to support that objective.
Compare the full cost of operating the proposed configuration: platform access, billable accounts, market data, CRM, setup, minimum commitments, integrations and additional services.
Then model it against the business you expect to run.
A firm with many users and one account each has different economics from a firm whose customers operate multiple accounts. Data requirements and professional classifications can change the calculation again.
Tickblaze brings platform, OMS and market-data packages into that discussion, with CRM and other services scoped according to the deployment.
The opportunity is to understand those costs together and choose the configuration that supports your commercial model.
A low headline fee means very little until you know the total cost of delivering the account.
Your CRM is important. So is everything executing behind it.
A CRM helps organise customers, challenges, accounts and operational workflows. It is an important part of a prop business.
The trading environment has additional responsibilities.
Orders must be processed. Positions and P&L must be maintained. Programme rules must be applied. Market-data permissions must be managed. Staff need records that help them investigate trading questions.
Tickblaze provides OMS and execution infrastructure, including simulated matching and firm-side risk controls for supported deployments, alongside CRM and back-office capabilities.
For a new firm, that creates an opportunity to plan the trading and operational layers together.
For an established firm, it creates choices. You may want to keep your current CRM and add Tickblaze’s trading offering through a supported configuration. You may have a reason to evaluate more of the stack later.
The scope should follow the business case.
Expand your platform offering without making replacement the objective
An established firm can add Tickblaze alongside the platforms its customers already use.
Start with a clear commercial purpose. Perhaps you want another offering for discretionary traders. Perhaps you want to reach developers and systematic users. Perhaps you are evaluating an additional market.
Build the launch around that audience.
Feature Tickblaze prominently. Give traders a useful demonstration. Explain the account offering and make the path to purchase clear. Support the campaign with onboarding that helps customers use what they bought.
If your objective is to make Tickblaze a primary platform choice, give it a primary role in the customer journey.
A platform buried in a dropdown has to compete for attention before it can contribute to sales.
Put a joint marketing effort behind the launch
Tickblaze’s Partner Launchpad adds agreed marketing support to the technology relationship.
That can include email campaigns, partner webinars, social creative, spotlight content, press and blog activity, and other coordinated initiatives. Additional paid advertising can be scoped separately.
For a prop firm, this puts another resource behind the task of generating interest in the offering.
Your firm brings its audience, account proposition and commercial campaign. Tickblaze contributes the product story, demonstrations and agreed promotional support.
Together, the campaign can give traders a concrete reason to explore your firm and consider a Tickblaze account.
Launch a new firm with the stack planned together
For a founder starting from scratch, every additional technology relationship creates another set of dependencies to coordinate.
Tickblaze can bring platforms, OMS infrastructure, market data, CRM and partner launch support into one deployment discussion.
You define the business, the audience and the account proposition. We work with you on the agreed technology configuration and launch support.
That allows the trader experience, programme rules, operational workflows and commercial terms to be evaluated together before launch.
It also gives you a clearer view of what you are buying and what your team will need to operate.
Put Tickblaze to work in your growth plan
The decision to add a platform should connect to a commercial objective.
Reach another audience. Strengthen the account offering. Give existing customers another reason to purchase. Support an additional market. Improve the economics of the trading stack.
Tickblaze gives prop firms several ways to pursue those objectives through a combination of trading tools, infrastructure, operational options and partner marketing.
Bring us your current offering, target customer and expected volumes. We will show you the configuration, walk through the workflows and discuss how to introduce it to your audience.
Explore adding Tickblaze to your firm: Request a B2B demonstration.
Features, integrations, markets, data permissions and device capabilities vary by deployment. Algorithmic use is subject to applicable exchange entitlements and Tickblaze’s published restrictions. Commercial terms and partner marketing deliverables are defined in the agreement. Third-party trademarks belong to their respective owners.