Job Summary
We are seeking a Marketing Manager to lead and execute our marketing strategy, operations, and campaigns across both B2B and B2C channels.
This role is responsible for helping transform marketing into a structured, scalable growth engine that drives brand recognition, lead generation, user acquisition, and enterprise partnerships.
This position is ideal for a highly strategic, hands-on marketing professional who can both execute campaigns and help shape the long-term marketing vision of the company. We are looking for someone who can operate at a high level strategically while remaining actively involved in execution, coordination, and performance management.
Responsibilities
Marketing Strategy & Execution
- Develop and execute a marketing strategy aligned with company growth objectives.
- Lead day-to-day marketing operations and coordinate marketing initiatives across the organization.
- Build scalable marketing systems that drive consistent and measurable growth.
- Coordinate weekly marketing activities and ensure clear accountability and execution across internal and external contributors.
- Identify new growth opportunities and proactively recommend initiatives that support company objectives.
Brand Positioning & Market Presence
- Position Tickblaze as a leading trading platform and fintech infrastructure provider in the global market.
- Ensure messaging clearly communicates the platform's technological advantages and differentiates it from competitors.
- Strengthen brand visibility across both retail and institutional segments.
- Maintain consistency across all marketing channels, campaigns, and communications.
Lead Generation & Customer Acquisition
- Design and implement marketing systems that drive both B2C and B2B growth.
- Develop acquisition strategies targeting retail traders, professional traders, prop firms, brokerages, and financial institutions.
- Build and optimize conversion funnels that generate qualified leads and drive platform adoption.
- Monitor acquisition performance and continuously improve conversion metrics.
Campaign Development & Execution
- Oversee the planning and execution of marketing campaigns across paid advertising, webinars, email marketing, landing pages, video content, affiliate programs, partnerships, and social media.
- Ensure all campaigns are structured, measurable, and aligned with defined performance goals.
- Manage promotions, giveaways, contests, and special campaigns with clear execution processes and performance tracking.
- Work closely with media, design, and content teams to ensure campaigns are delivered on time and at a high standard.
Enterprise Sales Support
- Develop marketing funnels that generate qualified leads for the sales team.
- Support enterprise partnerships and strategic client acquisition initiatives.
- Align marketing execution with revenue targets and sales pipeline objectives.
- Assist in creating materials and campaigns that support enterprise sales efforts.
Content Strategy & Execution
- Oversee the development and deployment of content across SEO, blogs, video, webinars, product marketing initiatives, and educational resources.
- Define and execute a competitor-aware content strategy that strengthens Tickblaze's market positioning.
- Manage social media strategy and ensure consistent brand voice and reputation across all platforms.
- Work with internal and external contributors to produce high-quality content that supports company objectives.
AI-Driven Marketing & Innovation
- Leverage AI tools and automation platforms to accelerate content production, campaign execution, optimization, and research.
- Continuously identify and implement new technologies, workflows, and systems that improve efficiency and scalability.
- Monitor emerging marketing trends and recommend improvements where appropriate.
Team Coordination & Cross-Functional Collaboration
- Coordinate marketing contributors, vendors, agencies, and contractors to ensure projects are completed on time and at a high standard.
- Work closely with product, operations, sales, media, and development teams to ensure aligned execution across all initiatives.
- Present plans, updates, and performance results to leadership.
- Help establish clear processes, accountability, and communication within the marketing function.
Qualifications
Required
- Proven experience managing marketing campaigns and initiatives within fintech, trading platforms, brokerages, prop firms, or related industries.
- Deep understanding of the trading ecosystem, including traders, prop firms, brokers, and platform dynamics.
- Strong experience across both B2B and B2C marketing.
- Expertise in paid advertising, funnels, marketing automation, email marketing, and campaign strategy.
- Experience coordinating cross-functional marketing initiatives and collaborating with multiple stakeholders.
- Strong strategic thinking combined with hands-on execution capability.
- High level of ownership, accountability, and proactive problem-solving.
- Strong communication, organizational, and project management skills.
Preferred
- Experience scaling marketing in a high-growth fintech or trading environment.
- Familiarity with platforms such as Infusionsoft/Keap, GoHighLevel, HubSpot, or similar CRM and automation systems.
- Experience working with influencer marketing and social-driven acquisition strategies.
- Strong understanding of AI tools and their application in marketing workflows.
- Experience managing affiliate or partnership programs.
Work Environment
- Fully remote, full-time, aligned with U.S. Eastern Time.
- High responsiveness and accountability.
- Fast-moving startup environment requiring adaptability and strong communication.
- Direct collaboration with leadership and key stakeholders.
- Strong technical proficiency with the ability to quickly learn, navigate, and troubleshoot multiple tools and platforms independently without constant guidance.
Technical Requirements
- Reliable high-performance computer.
- Fast, stable internet.
- Quiet and professional home office.
Application Process
Please email your resume to hr@tickblaze.com with the subject line: NOW HIRING: TB – Marketing Manager
Along with your resume, include short answers to the following:
- Are you comfortable working remotely using your own equipment as an independent contractor, and can you commit to full-time hours aligned with U.S. Eastern Time?
- Do you actively trade? If so, what markets do you trade and which platforms do you use?
- Which trading platforms, prop firms, brokerages, or fintech companies have you marketed, and what was your specific role?
- Describe one marketing campaign in the fintech or trading industry that directly impacted user acquisition, lead generation, or revenue.
- What audience segments have you marketed to most frequently, and how do you adjust your approach for different audiences? Give a brief example.
- What marketing systems or funnels have you built that generated consistent growth?
- What AI tools or automation platforms do you use regularly in your marketing workflow?
- What competitors in the trading industry are you most familiar with?
- Based on your understanding, where does Tickblaze currently lag behind or stand out compared to those competitors?
- Give ONE reason why you are uniquely qualified for this role and stand out from other candidates.
Important: We review all answers carefully to assess authenticity. Please write your own responses — generic or AI-generated text will disqualify your application. Keep it short, specific, and genuine.
How to Apply
Send your resume and responses to the application screening questions to the email below.
Apply via Email
Email: hr@tickblaze.com
Subject: NOW HIRING: TB – Marketing Manager